Reuters: Regulatory News: BT and Virgin agree three-year sports wholesale deal

Reuters: Regulatory News Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Picture Perfect Weddings. Subscribe to Trending Now..Weddings for great tips and ideas for that splendid day. Inspiration for joyful reunions from themes to bridal gowns and more. From our sponsors

BT and Virgin agree three-year sports wholesale deal Aug 15th 2013, 08:10 LONDON | Thu Aug 15, 2013 4:10am EDT LONDON Aug 15 (Reuters) - BT has agreed to make its new sports channels available to customers of cable operator Virgin Media in a three-year wholesale deal that will boost both groups in the battle to provide entertainment in the home. The two firms said under the agreement, customers with Virgin's most expensive package would get the three sports channels for free, while those on cheaper packages could pay extra to receive them. The deal will give BT more viewers to its new channels, which will enable it to charge more to its advertisers, while Virgin will be able to provide sports from BT and rival provider BSkyB through one subscription. BT said earlier this week it had signed up over a million customers to its new sports offering, which it is giving to broadband customers for free as part of a drive to protect its core business.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions