Cash America hoped to retain an 80 percent stake in Enova immediately following the IPO and eventually lower its stake to between 35 percent to 49 percent of Enova stock.
Enova, which has operations in the United States, Canada, the United Kingdom and Australia, processed about 4 million transactions in 2011. It reported net income of $37 million on revenue of $480.3 million for the year.
UBS Investment Bank, Barclays and Jefferies were the lead underwriters to the offering.
Shares of Cash America, which is expected to post second-quarter results on Thursday, closed at $45.12 on Wednesday on the New York Stock Exchange.
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