Friday, October 26, 2012

Reuters: Regulatory News: UPDATE 1-Sambazon disputes study on energy drink caffeine levels

Reuters: Regulatory News
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UPDATE 1-Sambazon disputes study on energy drink caffeine levels
Oct 26th 2012, 22:49

Fri Oct 26, 2012 6:49pm EDT

Oct 26 (Reuters) - Sambazon, a California-based maker of fruit juices and protein drinks, said it contests a report in the December issue of Consumer Reports magazine stating that Sambazon's energy drink had more caffeine than printed on its label.

The study, released on Thursday, said Sambazon Organic Amazon Energy drink had 81 milligrams of caffeine per serving.

The privately held company said the findings were wrong, adding that its drink actually contains 53 milligrams of caffeine per eight-ounce serving.

The study also found that Archer Farms Energy Drink Juice Infused, sold under Target Corp's private label, had less caffeine than stated on its label. A spokeswoman for Target said she was not in a position to comment on the results since she did not have knowledge of Consumer Reports' testing process.

Consumer Reports said it stands by its findings.

According to the magazine's study released on Thursday, 11 of the 27 top-selling energy drinks in the United States do not specify the amount of caffeine in their beverages.

Of the 16 drinks that did list a specific caffeine amount, five actually contained more caffeine per serving than was listed and by an average amount of over 20 percent.

Energy drinks have come under renewed scrutiny this week after market leader Monster Beverage Corp was sued by the family of a Maryland teenager with a heart condition who died after drinking two of its energy drinks in 24 hours.

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